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Role: Art Direction · Concept · Blueprint-to-3D

Directors: Brian Palmer, Brad Palmer

Environment: Weiling Neo

 

I built an imaginative kinetic machine from scratch — from blueprint to final 3D. Gatorade acts as the fuel, flowing through pipes, gears, and valves to keep the system alive. The machine isn’t a metaphor for energy; it is energy—visible, mechanical, and continuous.

 

It pumps small spheres that race along rails, shifting from slow inertia to high-speed motion once the fuel arrives. Through dynamic camera movement and tight POVs, the viewer rides that pulse of acceleration. This piece isn’t a 3D flex; it unites brand promise and mechanical logic—with fuel, motion never breaks; with motion, performance endures.

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