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Oral B Tech Demo
Oral-B approached our team to explore a new visual direction for the next generation of their electric toothbrush.
The goal was to move beyond traditional product advertising and imagine a more expressive, technology-driven way of communicating motion, precision, and performance.
With this vision in mind, I led the look development and R&D phase, exploring a broad spectrum of visual systems and motion behaviors — ranging from hair-based dynamics and particle simulations to more abstract, spatial interpretations of brushing motion and energy transfer.
Rather than focusing on aesthetics alone, these explorations sought to define a cohesive visual language — using motion as one of several tools to communicate performance, tactility, and precision in use.
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